4 articles about discount strategy
How to design promotions that convert without eroding margin: volume tiers, stacking rules, and the pricing psychology behind them.
Native Shopify applies a set price like 4 for GBP 10 only once, so 8 items come to GBP 23.96 instead of GBP 20. Here is how to make the deal re-trigger per set.
Native Shopify volume discounts pool quantity across a whole collection, so unrelated items can trigger a tier. Here is how to count the same product instead.
Shopify's native Buy X Get Y does not auto-add the gift, the customer has to. Here is how a true auto-add gift-with-purchase at a cart threshold actually works.
Shopify only applies your single highest discount by default. Here is how to stack discounts across product, order, and shipping classes so totals match at checkout.
How to design promotions that convert without eroding margin: volume tiers, stacking rules, and the pricing psychology behind them.
Every article here starts from a real merchant decision - what to discount, how deep, and what it costs you - rather than from a feature list. Where a Shopify limit shapes the answer, we say so and show the workaround.
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