Spend goal: spend more, save more
Reward the whole order once spending crosses a goal, for example "$15 off orders over $100". A Spend goal is an order-level discount measured on the whole cart subtotal.
A Spend goal rewards the order once the shopper’s spend reaches a threshold. It is an order-level discount, so it takes a percentage or an amount off the order rather than changing individual item prices. There is no counting mode, because it is measured by spend, not quantity.
What you set
| Field | Choices | Default |
|---|---|---|
| Tier: minimum spend | Money amount, unique per tier | One tier |
| Tier: reward type | Percentage off / Amount off | Percentage |
| Tier: reward value | A percentage or a money amount off the order | None |
You can add multiple spend tiers to build a ladder (spend $100 for 10 percent, spend $200 for 15 percent). Thresholds must be distinct, and the highest one the shopper reaches wins.
A Spend goal measures the whole cart
A Spend goal is an order-level discount, so its threshold and its reward both work off the whole cart subtotal. Targeting does not change that today: every item in the cart counts toward the goal, and the discount applies to the order, not to a filtered subset. If you need a spend threshold limited to a specific set of products, a Spend goal is not the tool for that.
A Spend goal cannot give away a product
The Reward dropdown on a Spend goal tier offers Percentage off and Amount off, and nothing else. A Spend goal is an order-level discount and a free product is an item-level reward, so the product belongs to a Free Gift or Buy X Get Y offer. To run a spend ladder that ends in a gift, keep the money rungs on the Spend goal and add a Free Gift offer at the top threshold. Put both in the same campaign so they share a schedule, and turn on the matching "Combines with" switches so a qualifying cart receives both rather than only one.
Where it sits in the math
Because a Spend goal is an order-level discount, it is calculated on your subtotal after any product discounts have already reduced item prices. It stacks with a product discount only when both campaigns allow the pairing (the "Product discounts" switch in each campaign’s "Combines with" section, on for both). Reward allocation has no effect on a Spend goal.
A worked example
A three-rung ladder in one Spend goal campaign: spend $75 for $10 off, spend $150 for $25 off, spend $200 for 15 percent off. The highest rung the cart reaches is the one that pays, and it is worked out on the whole subtotal.
| Cart subtotal | Rung that applies | Order discount | They pay |
|---|---|---|---|
| $86.00 | $75 rung | $10.00 | $76.00 |
| $165.00 | $150 rung, the $10 rung is replaced | $25.00 | $140.00 |
| $234.00 | $200 rung, 15% of the subtotal | $35.10 | $198.90 |
The rungs never add up. A $234.00 cart clears all three thresholds but receives only the $200 reward, not $10 plus $25 plus 15 percent. If you want a shopper to keep a percentage and also receive something else, put the second reward in its own offer; see Tiers and rewards.
A note on multiple currencies
Spend thresholds are in your store currency
A spend threshold is set in your store’s currency and, at checkout, is compared against the shopper’s amount without converting between currencies. A percentage reward is always correct in any currency, so if you sell in several currencies, prefer percentage-based goals. See "What the builder checks" for the full detail.
Common setups
$15 off orders over $100
- Tier
- Minimum spend 100.00
- Reward
- Amount off 15.00